by Eric Hamilton | Aug 24, 2023 | Byway Administration, Event, Marketing and Promotion, Partners, Telling the Byway Stories
Next Friends of the Byway meeting the evening of September 12 at Schenectady Distilling.
by Eric Hamilton | Feb 24, 2023 | Bringing Tourists to the Byway, Marketing and Promotion, Mohawk Towpath, Telling the Byway Stories, tourism experience, Uncategorized
Our number one, top priority within the Mohawk Towpath National Scenic Byway corridor is to provide a positive visitor experience, period. But how do we measure or quantify our successes? The designated route is along public roads that are open 24/7/365! Most of our...
by Eric Hamilton | Nov 23, 2020 | Marketing and Promotion, Telling the Byway Stories
I am stuck. I cringe whenever someone says, “We should do more to market and promote the Mohawk Towpath Byway.” This is not one of my strong points and I don’t think a hard sell is appropriate or even effective in this case. However, my most...
